POC is one of the leading brands when it comes to sport performance and safety, let it be skiing or cycling.
The Ventral cycling helmet is not only extremely safe, it's also the fastest in the peloton.
From the main promo film we extracted shorter chapters to highlight the 3 key features: Safety, Aerodynamics and Weight.
To do so we developed a new UI design, implemented 2D motion graphics and added post-production VFX.
DDB House Agency
YALE CCTV Camera3D commercial
YALE Sync Alarm3D commercial
POC Ventral AIRCommercial
HOUSE-RIVEDERCI3D short film
Bits & PiecesDesign & Motion
T: +46 (0) 70 386 8559