POC Ventral

POC is one of the leading brands when it comes to sport protections, let it be skiing or cycling.
The Ventral cycling helmet is not only very safe, it's also the fastest in the peloton.

From the main promo film we extracted shorter chapters to highlight the 3 key features: Safety, Aerodynamics and Weight.
To do so we developed a new UI design, implemented 2D motion graphics and added post production VFX.