POC Ventral

POC is one of the leading brands when it comes to sport performance and safety, let it be skiing or cycling.
The Ventral cycling helmet is not only extremely safe, it's also the fastest in the peloton.

From the main promo film we extracted shorter chapters to highlight the 3 key features: Safety, Aerodynamics and Weight.
To do so we developed a new UI design, implemented 2D motion graphics and added post-production VFX.