Volkswagen Crashed Cases - Case Study
Direction / Post
Agency: DDB Stockholm
Post: House Agency
This February, Sweden banned phones in traffic. Despite that, the number of distraction-related crashes hasn’t decreased on Swedish roads.
To make you think twice before picking up your phone in traffic, Volkswagen made Crashed Cases. 153 phone cases made of car wrecks caused by texting and driving. One phone case for each car crash since the implementation of the ban. The cases are available at crashedcases.com and all profits go to Trafikskadefonden, an organisation which helps rehabilitate victims of car crashes.